Bachelor of Business Administration (B.B.A.) – 2019 Pattern Semester Wise Subject Details Question Bank Multiple Choice Questions (MCQ) Semester - I 101 – Principles of Management 102- Business Communication Skills 103 – Business Accounting 104 – Business Economics – Micro 105 – Business Mathematics 106 – Business Demography Semester - II 201 – Business Organization and System 202 – Principles of Marketing 203 – Principles of Finance 204 – Basics of Cost Accounting 205 – Business Statistics 206 – Fundamentals of Computers Semester - III (Core Courses) 301 – Principles of Human Resource Management 302 – Supply Chain Management 303 – Global Competencies & Personality Development 304 – Fundamentals of Rural Development Semester - III (Specializations) Marketing 305(A) – Consumer Behavior & Sales Management 306(A) – Retail Management Finance 305(B) – Management Accounting 306(B) – Banking & Finance Human Resource Management 305(C) – Organizational Behaviour 306(C) – Legal Aspects in Human Resources Semester - IV (Core Courses) 401 – Entrepreneurship and Small Business Management 402 – Production and Operation Management 403 – Decision Making and Risk Management 404 – International Business Management Semester - IV (Specializations) Marketing 405(A) – Advertising and Promotion Management 406(A) – Digital Marketing Finance 405(B) – Business Taxation 406(B) – Financial Services Human Resource Management 405(C) – Human Resource Management Functions & Practices 406(C) – Employee Recruitment & Record Management